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Digital communication agency: Entrust us with your digital communications!

As part of your corporate digital communication strategy, Pulsar can get your brand name, products and services out there and promote them on the Net, whether through SEM and coordination of your website, or via social networks, forums, blogs, portals, direct email campaigns, newsletters, and so on.

 

What is digital communication? A digital communication strategy

internet communicationOnline communication is characterized by the digitization of informational content. But more than that, it sees corporate communications as a global ecosystem, as an environment that encompasses and interacts with multiple facets of the digital world.

Internet communication has emerged as a new communication and marketing activity. The term refers to any (communication or marketing) action that is oriented to promote products and/or services via digital media. Companies need to reach their consumers personally, in a highly targeted, interactive manner. The new corporate objective in this consumer targeting focuses first on the company’s website but also on Facebook, LinkedIn, Viadeo, Twitter, interactive TV, video games and mobile devices.

But what does communication mean today? And what about digital? Companies today must not only have an online presence but must also pay attention to their positioning on the web by clearly defining their digital communications and the digital strategy they want to adopt in order to build a bridge between digital media and traditional media.

For each type of activity, a digital strategy provides a sort of checklist to follow in order to optimize the company’s marketing targets on the Net.

A digital strategy leads to new connections between distribution channels with the aim of evaluating needs for tools and defining campaign budgets.

Digital communications can help you to implement that strategy.

How do you set up online communications? A digital communication plan

The digital ecosystem is based on interactions between prospective customers online and a service or product provider. The first interaction happens when a user searches for information that you need to offer on the pages of your website. Gone are the days of pushing products and services on the Net (advertising principle); now, it comes down to meeting user demand as closely as possible.

Successful web communications rely on the following principles:

Adaptation to the reality of the web

Adaptation to the reality of the web

  • Search engine optimization (SEO)
  • Creating links (social networks, forums, blogs, banners and digital campaigns)
  • Meeting the needs of users visiting your website: ergonomics, availability of relevant responses, and conversions
An appropriate digital strategy

An appropriate digital strategy

You need to capture the attention of visitors on mobile devices, at your points of sale or where your products are consumed. Improve your distribution channels. Develop a mobile app for the smooth transmission of information, a beacon or iBeacon to give users the right information at the right time, advertising that is optimized for mobile devices. A digital strategy aims to optimize the user’s path on the platforms you use.
A controlled online communication strategy

A controlled online communication strategy

The Internet has generated its own communication filters and uses more varied resources than in traditional communications. Information is digitized and indexed so that anyone can find it. Content indexing remains the crux of the challenge surrounding digital communication. Choose your subjects based on the most popular user trends. Once again, you need to meet the existing demand.
Social media for enhanced interactions

Social media for enhanced interactions

Social media, blogs and forums share information that has a much longer life than that of standard writings and that is accessible by anyone. That content offers substantial interaction for users, facilitated by social networks.
Mobile communication

Mobile communication

Today, smartphones and tablets are the users’ primary tools for their everyday communication. Mobile marketing should systematically be incorporated into your digital communication plan.
Content creation and management

Content creation and management

Online communication means the creation of a variety of referenceable content that relates above all to visitor demand. You will need to build content that provides answers to users’ questions.
A web communication plan adapted to your company

A web communication plan adapted to your company

  • Your company has its own visibility needs and ways of managing its customer relations.
  • Select the most appropriate social networks for your company’s visibility.
  • Segment your companies and brands with scenarios and digital strategies designed to attract new customers.
Digital communication: 3 perspectives

Digital communication: 3 perspectives

Online communications are an amalgamation of three perspectives:
  • User perspective: ergonomics and interactions
  • Corporate perspective: promises in response to expectations
  • Technical perspective: practices in line with feasible technologies
Web communications based on beliefs

Web communications based on beliefs

In marketing jargon, meeting the expectations of prospective customers is known as market insight or consumer insight. Expectations must be detected by means of qualitative studies conducted on key consumers. The company’s product or service then incorporates that expectation which is then included in the company’s global communications.
Mimicking interactions in human behaviour

Mimicking interactions in human behaviour

How can your website simulate the adaptability of your sales clerks when they are face-to-face with a customer who walks into your brick & mortar store (advice, suggestions, sales arguments, discounts, options, etc.)? Web communications should meet the challenge of creating empathy and simulating human behaviour across the digital relationship.

 

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Société Pulsar Informatique
25, rue du Cerf
95270 - LUZARCHES
FRANCE

Tel : 01 30 35 05 06
Fax : 01 30 35 00 56

Email : info(at)pulsar-informatique.com